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There is an high contrast between the element in the ads I designed, it is actually simple but effective. It mixes the polished look of all the elements with the chaotic central image of the car accident.

The elements in my design follow a speculate pattern, the two cars and the two glasses, they are all related giving the idea that the accident is caused by alcohol, even without looking at the text. The glasses have slightly different color (black and grey) to relate them even more to the cars (the car on the left is darker than the car on the right, like the glasses)

I think it sends a strong message to the people looking at it, they relate the cheer between the glasses with the two car smashing, that's make people aware of the problem. I've put a road in the background for two main reason, the first is to give an impression of reality, I mean that without a road could seem to be more an abstract concept, because it is not a real image.

Second still important reason, to fill space. There are few elements but the ads is full, without the road I think there would have been too much empty space. I decided to put a simple text in the bottom that state the obvious "Don't Drink And Drive", because it is very effective

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